Hi! I’m Tina, and I’m passionate about creating experiences that place people at the heart of everything we do. Whether it’s a digital product or a service, I believe the best solutions come from truly understanding and addressing people’s pain points and needs.

Beginning with a degree in Information Systems, I quickly realised that the structured nature of what I studied didn’t spark enough creativity. Wanting to explore possibilities before jumping into a defined role, I joined Accenture where I had the opportunity to work across various service industries, working on digital strategy and human-centered design.

Fueled by an interest in digital products, I moved to Are Media, one of Australia’s largest media and publishing companies. Joining their product team, I focused on creating user-driven products, advocating for customer centricity and holistic, seamless experiences.

In 2022, I transitioned into experience design at NSW Department of Customer Service. I dove into the complex landscape of public service, analysing their offerings and navigating the intricate balance of policy, technology and human needs. Since then, I’ve been committed to building inclusive, people first solutions - designing services that are not only scalable but also sustainable and impactful for the communities they serve.